Canon EOS 7D

The 7D convinces in lots of areas and is a serious competitor to the Nikon D300S.

Canon’s X0D series was, for many years, essentially the default choice for keen enthusiasts, professionals and aspiring-professionals who wanted top-level image quality and functionality without the bulk (or price) of a pro-level camera such as the 1D series. The 10D, 20D and 30D were hugely successful and popular cameras, and you didn’t have to spend long shooting with them to understand why. However, like every other sector of the DSLR market, there are some very competitive rivals, in terms of both price and features. Cameras such as Sony’s A700 and Nikon’s D200 and 300 have meant the most recent X0D EOSs have been held to higher standards and have found it a little harder to stand-out.

Which brings us to the 7D, a camera that seems determined to wrestle back the king of APS-C crown. At first glance it looks a lot like the EOS 50D – it’s unmistakably a member of the EOS family – but a closer look shows that this is far from being the gentle refresh that we’re used to seeing in this range. And indeed, this is intended as big brother to the 50D, rather than as a replacement for it.

For a start, the camera is built around a new 18MP sensor, but the thing you’re likely to notice before you even fire a shot is the impressive new viewfinder. 1.0X magnification and 100% coverage offers a noticeable improvement over the 0.95X, 95% finder in the EOS 50D and puts the camera on the same footing as the D300S (Its 0.94X finder ends up essentially the same size, once the focal length multiplier effect of its fractionally larger sensor is taken into account).

However, the 7D isn’t just a 50D with a new sensor, viewfinder and revised body – other headline changes include a new AF system with a dedicated processor, dual Digic 4 processors and a new shutter mechanism to allow 8fps continuous shooting, and the ability to control groups of external flashguns using its built-in flash. However, the updates extend beyond these big-feature changes to include a variety of tweaks, refinements and additions. Make no mistake, Canon wants to be the default choice again.

Conclusion

If you are looking at the pros and cons list above you could be forgiven for getting the impression that we somehow struggled to populate the cons list with a number of bullet points that comes at least close to what you can see in the pros department. You are not mistaken. The EOS 7D is an excellent addition to Canon’s range of APS-C DSLRs that is, in terms of build quality, speed of operation, ergonomics and image quality, a cut above Canon’s previous APS-C flagship, the EOS 50D.

In some respects the 7D is even a better camera than the EOS 5D Mark II and a viable alternative for all those who do not want or need a camera with a full-frame sensor. Its eight frames per second continuous shooting speed and highly flexible AF system might even make it a consideration for credit-crunch battered sports photographers on a budget.

The EOS 7D’s specification and current pricing make it also look very good next to its most direct competitor in the enthusiast bracket of the market, the Nikon D300S. It offers a higher nominal resolution and maximum sensitivity, better movie mode specification and slightly faster continuous shooting speed than its Nikon rival; but having said that, in many ways the two cameras are not too dissimilar, and it will be down to personal taste and probably your lens collection if you prefer one over the other.